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Tag: commercial

CIPC #194: NHL commercial

Posted on October 27, 2020

The truth is harsh, but it’s the truth nonetheless: chess isn’t very popular. If we take Belgium as an admittedly particularly bad example, we find…

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CIPC #183: Energizer ad

Posted on August 11, 2020August 17, 2020

A chess player’s biggest dream, a chess player’s worst fear: the battery. A well-crafted battery, pointing confidently to the opponent’s king, is a source of…

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CIPC #176: Shera ceiling tiles ad

Posted on June 23, 2020

I have bad news for the regular CIPC readers: today we’re going to tackle a philosophical question. Yes, one of those deep mysteries that bother…

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CIPC#174: State Farm commerical

Posted on June 10, 2020

State Farm is one of those things, like red sups and school shootings, which most of the world is only familiar with through American media.…

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CIPC #154: 2016 Kia Optima commercial

Posted on January 21, 2020

After one whole blog post about high culture, we descend once more into the dank morass of the worst type of popular culture: commercials. Our…

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CIPC #148: US marines advertisement

Posted on December 3, 2019December 3, 2019

The US military has many detractors all over the world, but none could possibly make them look sillier than they did themselves, from what I…

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CIPC #108: Toyota Tacoma commercial

Posted on February 26, 2019

Having a contest with the grim reaper with one’s life at stake is a very old trope. Older than chess, in fact. But in medieval…

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Chess in popular culture

With this blog, I will critique chess as it appears in all sorts of popular media. I will honour the good and, probably much more frequently, castigate the bad.

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