In the seventies, all bets were off. The oddest, most far-fetched ideas were realised. Weird novelties, like the Bond Bug and the Disco Duck were…
CIPC #282: Bombay dry gin ad
Oh look, another ad for an alcoholic beverage with a chess theme.1 Just another Wednesday. Okay, let’s get this over with then. Gin is a…
CIPC #279: Metropolitan Life Insurance ad
It started all the way back in 1923 and, since then, Time after Time has come out.1 It is probably the most well-known weekly magazine…
CIPC #272: Lidl ad
If you are trying to sell toys in the low countries, a lot of your revenue comes in the weeks before Saint Nicholas’ day. So,…
CIPC #266: Agent Provocateur ad
Intuitively, one would perhaps expect chess themes to mainly occur in advertisement for brainy things, like insurance, or computers, or stocks or something. But it…
CIPC #260: Stouffer’s ad
I don’t know where this ad comes from, neither in space nor in time. The text and the company strongly suggest it must originate from…
CIPC #255: Alcoa aluminium ad
We finished last year talking about a strange advertisement from an American aluminium company. We will start this year by talking about a strange advertisement…
CIPC #254: Bohn ad
Our subject for today is one of the stranger ads I have seen. It appeared in the Saturday Evening Post in 1952 and was apparently…
CIPC #232: Chanel ad
All too rare are examples of the happy few, the names that everybody knows, the a-list celebrities, that show up at the chessboard. Consequently, the…
CIPC #227: Etsy ad
Etsy is quite famous in America but I think it is far less popular here in Europe, so perhaps a little background information is in…