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CIPC #326: SKY ad

Posted on June 6, 2023June 6, 2023

SKY is a broadcasting company from New Zealand. They must have been incredibly popular, because in 2009 they decided to scare some away: they published…

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CIPC #322: Coffeecompany ad

Posted on May 9, 2023May 9, 2023

Not that long ago, I wrote about an advert for a Colombian delivery company. The position depicted there was quite believable, even though it was…

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CIPC #319: Deprisa ad

Posted on April 19, 2023December 28, 2023

Once in a blue moon,1 someone at an advertising agency actually comes up with a decent idea. But the moon has to be a very…

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CIPC #310: Mercedes-Benz ad

Posted on February 14, 2023

In 2008, South-Africa was already bracing itself for the big event that would briefly add the word vuvuzela to the world’s vocabulary: the 2010 FIFA…

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CIPC #293: JVC ad

Posted on October 11, 2022October 11, 2022

In the seventies, all bets were off. The oddest, most far-fetched ideas were realised. Weird novelties, like the Bond Bug and the Disco Duck were…

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CIPC #282: Bombay dry gin ad

Posted on July 20, 2022July 20, 2022

Oh look, another ad for an alcoholic beverage with a chess theme.1 Just another Wednesday. Okay, let’s get this over with then. Gin is a…

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CIPC #279: Metropolitan Life Insurance ad

Posted on June 29, 2022June 29, 2022

It started all the way back in 1923 and, since then, Time after Time has come out.1 It is probably the most well-known weekly magazine…

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CIPC #272: Lidl ad

Posted on May 11, 2022May 11, 2022

If you are trying to sell toys in the low countries, a lot of your revenue comes in the weeks before Saint Nicholas’ day. So,…

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CIPC #266: Agent Provocateur ad

Posted on March 29, 2022March 29, 2022

Intuitively, one would perhaps expect chess themes to mainly occur in advertisement for brainy things, like insurance, or computers, or stocks or something. But it…

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CIPC #260: Stouffer’s ad

Posted on February 15, 2022February 15, 2022

I don’t know where this ad comes from, neither in space nor in time. The text and the company strongly suggest it must originate from…

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Chess in popular culture

With this blog, I will critique chess as it appears in all sorts of popular media. I will honour the good and, probably much more frequently, castigate the bad.

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