01st Oct 2019

CIPC #139: Miller advertisement

The image below can be found easily on the net. It is apparently from an advertisement campaign for Miller beer from, I think, the end of the fifties. The slogan...

17th Sep 2019

CIPC #137: Coca cola advertisement

The greatest rivalries of history and literature – the Montagues and the Capulets, the Hatfields and the McCoys, Barça and Real- pale in comparison to the rivalry between Pepsi Cola...

16th Jul 2019

CIPC #128: Keds advertisement

Keds is a brand of sneakers. As in, footwear. But you wouldn’t be able to tell from their advertisement. Case in point: the image below, which was featured in a...

04th Jun 2019

CIPC #122: meetup.com commercial

Apparently, there are people out there. As if that thought wasn’t scary enough, those people sometimes want to meet each other. This is precisely what the founders of meetup.com realised...

02nd Apr 2019

CIPC #113: 7up commercial

It is relatively common to see chess in commercials, but it’s very rare indeed to see correspondence chess make an appearance. And the last place I would expect it, is...

26th Feb 2019

CIPC #108: Toyota Tacoma commercial

Having a contest with the grim reaper with one’s life at stake is a very old trope. Older than chess, in fact. But in medieval times, as the game became...

30th Oct 2018

CIPC #92: Barque advertisement

Pretty much every time I talk about chess in advertisement, I point out that chess is used to symbolise intelligence and sophistication, but it has never been so blatantly obvious...

09th Oct 2018

CIPC #89: Vittel commercial

Can I go on a little rant for a moment? Well, this is my blog, so I most definitely can! So here I go: modern advertisement makes no sense. Usually,...

17th Jul 2018

CIPC #77: Samsung advertisement

Samsung is known as one of the biggest and most famous electronics manufacturers in the world, but it is also an adjective used in music to describe a piece in...

19th Jun 2018

CIPC #73: Ronzoni commercial

If you have read some of my other blog posts, you will have noticed that I usually start with a short text providing context for the subject at hand. But...

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World youth championships, Oropesa del Mar

1994

Lost Boys tournament, Antwerp

1994

Brabant championship, Brussels

1952

Limburg blitz championship, Hasselt

1952

Belgian blitz championship, Mechelen

1952

Brabant junior championship, Brussels

1951

35 years General Motors chess club, Merksem

1983

Match Colle vs. Steiner, The Hague

1928