CIPC #113: 7up commercial
It is relatively common to see chess in commercials, but it’s very rare indeed to see correspondence chess make an appearance. And the last place I would expect it, is...
CIPC #108: Toyota Tacoma commercial
Having a contest with the grim reaper with one’s life at stake is a very old trope. Older than chess, in fact. But in medieval times, as the game became...
CIPC #92: Barque advertisement
Pretty much every time I talk about chess in advertisement, I point out that chess is used to symbolise intelligence and sophistication, but it has never been so blatantly obvious...
CIPC #89: Vittel commercial
Can I go on a little rant for a moment? Well, this is my blog, so I most definitely can! So here I go: modern advertisement makes no sense. Usually,...
CIPC #77: Samsung advertisement
Samsung is known as one of the biggest and most famous electronics manufacturers in the world, but it is also an adjective used in music to describe a piece in...
CIPC #73: Ronzoni commercial
If you have read some of my other blog posts, you will have noticed that I usually start with a short text providing context for the subject at hand. But...
CIPC #53: Highland queen advertisement
“The good old days.” What rot! Rarely has such a huge amount of bullshit been concentrated in one sentence. In the old days, people died of smallpox, people were famished,...
CIPC #50: Rocky III publicity shot
From all the sports in the world, boxing is the most mystifying to me. I just cannot picture any decent person answering the question ‘what do you do for fun?’...
CIPC #49: L’Islam – c’est aussi notre histoire
At the time of writing there is an ongoing exhibition in Brussels about the history of Islam in Europe. For the official poster, the organisers have opted for a nice...
CIPC #45: Red Bull advertisement
While we’re on the topic of advertisement for drinks featuring chess, let’s talk about Red Bull. It is a relatively new drink, launched in Austria in 1987, but has conquered...
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